Jon Fiorovich has been a licensed general contractor since 1978. Martha (Marty) Fiorovich has been licensed to practice architecture in California since 1998. She is a member of the American Institute of Architects and additionally has national certification as an NCARB member.
Marty and Jon earned degrees from Cal Poly San Luis Obispo in Architecture and Construction Engineering respectively. Fiorovich Group was established in 1984 after both gained experience working in the industry in Southern California.
Fiorovich Group was a “design-build” firm before it was widely accepted as the efficient and credible system that it has become today. Architect and Contractor operate independently or as a team and are principals of the firm, which is still rare with many “design-build” firms. This provides a unique opportunity for open communication among the building team of Architect-Owner-Contractor.
Fiorovich Group has sucessfully completed many diverse project types ranging from affordable single and multi-family residential developments to highly custom residential, commercial and industrial structures. We place the highest priority on listening to our clients. Our comprehensive design approach includes both client input/participation and mandatory design criteria. We function as a resource and partner in the creation of successful, distinctive and enduring architectural solutions.
Marty and Jon are both “Certified Green Building Professionals” through “Build It Green and are continuing their education as National and local members of USGBC (United States Green Building Council). Fiorovich Group has made a commitment to the make beautiful, sustainable, durable homes their priority.
Referred by SCCG member: Gary Ransone
Fiorovich Group
11 Aspen Way
Watsonville, CA 95076
Phone: 831-212-1745
Mobile: 831-724-1878
Fax: 831-851-3750
Website: www.fiorovichgroup.com
License number: 413530
Get Social With Us!
Jeff Schuyler
Relationship: Client
Project Date: July 2010
Project Price: more than $100,000
Jon and Marty built the office for our business and we liked it so much we had them help us with some home remodeling. They had a way of really communicating to us throughout the process what we ‘wished’ or what we tried to describe. They listened. Marty turned our dreams into drawings, plans and permits and Jon and his crew built it. They care about the people they work with and they are very creative. They know all about the latest green technologies – which aren’t always the least expensive option. But they didn’t go over their budget – and we really appreciated that too.
Philip Messina
Relationship: Client
Project Date: March 2016
Project Price: more than $100,000
Ms. Fiorovich is an incredibly talented architect. She provides well-thought-out ideas and alternatives that are based on her extensive experience in the field. And she is very approachable and easy to work with. She is my go-to for anything related to architecture and building.
Mitch Wong
Relationship: Client
Project Date: January 2016
Project Price: $1,000 – $9,999
Martha is extremely detailed, and articulate. She is a true professional, starting us from ground zero to building. I am a real estate professional and she will be on my A list for referrals. Thank you Martha!!!
Brandon Smith
Relationship: Client
Project Date: December 2016
Project Price: more than $100,000
I have worked professionally with the Fiorovich Group and seen their work over the years along with many other architects and contractors throughout the area. Their attention to detail and thorough understanding of space planning and thoughtful design is what convinced me to hire them to design my new home. They are knowledgeable and think through the details of a project from raw land to a finished home. They exemplify the benefit of a design/build team. I highly recommend them to anyone looking for an easy, informed process from start to finish.
Sheri Bugalski
Relationship: Client
Project Date: March 2006
Project Price: more than $100,000
Marty and the whole Fiorovich Group did a great remodel on my home in Watsonville. Both my husband and I continue to enjoy and love the design and function of our home. Over the years we have made contact with Marty to give us ideas on small upgrades. Fiorovich Group places equal importance and professionalism to all jobs big or small. Thanks Marty
Mark Ebrahimian
Relationship: Client
Project Date: March 2007
Project Price: more than $100,000
Unique talent in grasping and designing around clients needs and wants. I have enjoyed my two projects. I have had many compliments from my friends and neighbors about the design of my homes.
RIVA MARBLE & GRANITE
Relationship: Colleague
We have worked with this business on a variety of different projects for many years. Wonderful business to work with!
frank costella
Relationship: Client
Project Date: October 2015
Project Price: more than $100,000
The Fiorovich Group, John and Marty are top of line professionals in their field. Marty designed my addition and remodel to my home and John built it both with great care and pride in what they do and with great attention to detail. They both are easy to work with and obviously love what they do. Whenever a choice was need to be made by me such as tile, cabinets, windows, fixtures, lights, doors etc. they gave me a wide selection to choose from along with their ideas and expertise of what would work as well as new ideas that I wouldn’t have known without them. My project is complete and I have a newly transformed house that I love. I highly recommend them as architects, home design, and construction.
hpeinc
Relationship: Colleague
Our company has been fortunate enough to work on some amazing projects with the Fiorovich Group over the years and the level of design and craftsmanship are off the charts. Marty and Jon represent innovation and modern design while making a conscious effort to implement today’s sustainable living practices. The blend of Marty’s expertise as an accomplished architect mixed with Jon’s extensive knowledge and experience in the construction field, makes for a dream team to work with.
jeffsr6
Relationship: Client
Project Date: January 1985
Project Price: more than $100,000
My wife and I first hired Marty to design our home near 30 years ago and have continued to contract with her over the years. She designed our company headquarters, a large multi-use building, several rental units and remodels to our original home, even an outdoor gazebo/sleeping area. We are currently working with Marty on 2 concept projects and budgets. Her work has been exquisite, her ability to visualize spaces is remarkable. Because ‘Fiorovich Group’ is a Design-Build team she always has an eye on practical and cost effective solutions but she never looses sight of our vision.
bmcabmario
Relationship: Colleague
Project Date: November 2015
Project Price: $50,000 – $100,000
We provide custom cabinetry, Kitchen , vanity and furniture. We been doing business with Fiorovich Group for over 25 years. They have a unique way in designing Cabinetry.
skippycomins
Relationship: Client
Project Date: June 2012
Project Price: $10,000 – $49,999
I’ve had the great pleasure of knowing the Fiorovichs for thirty years. During that time I have seen many of their projects in progress and I’m always impressed with how involved, hard-working and professional they are. So when it came time for a kitchen remodel they were the logical choice. They listened to our ideas, offered their own and the results were amazing. We love our new kitchen.
Ken Knobler
Relationship: Client
Project Date: June 2012
Project Price: $10,000 – $49,999
Jon and Marty Fiorovich worked with me on a wonderful, complete kitchen remodel.
Suggesting many design nuances and appropriate, updated appliances, they executed an efficient and tasteful design. Using a reliable cabinet maker and electrical, plumbing and tile subcontractors, the schedule was adhered to and the job finished on schedule with minimum disruption in our lives. I now love cooking in our new kitchen.
T Paul Sek EcoPainting
Relationship: Colleague
Project Date: December 2015
Project Price: $10,000 – $49,999
We are a full-service Eco-friendly painting company based in Santa Cruz, CA. We have worked with Marty & Jon consistently since 2008. They are our most favorite design & build company to work with. Marty has the most amazing skill of making fabulously dreamy visions become reality. Her architectural skills bring together the best elements of function and beauty. Jon and his reliable crew make it all come to life. We are blessed to be a part of this Dream Team.
denniswoelfel
Relationship: Colleague
Project Date: December 2015
Project Price: $10,000 – $49,999
I have worked with the Fiorovichs for roughly 25 years, and have enjoyed the coming together of creative designs that we build. These days we are doing curbless showers, slot drains, niches that aren’t just put in the wall, but designed to fit into the tile layout, and using diverse materials such as three dimensional tiles, stone, glass, and stone slabs. They are the best as far as creative design and use of materials.
lesliemce
Relationship: Client
Project Date: December 2015
Project Price: more than $100,000
I have worked with Marty and Jon on 2 projects both of which were complete home revovations. They are amazing! Marty has an exceptional ability to completely transform a space with her creativity and expertise. She presented a multiple of ideas and worked collaboratively with us to personalize our home.
Jon and his team leave no stone unturned. They are meticulous at the work site and I completely trust his crew to get the job done with exceptional quality.
With Jon and Marty working together its easy to relax and let them handle it!
I have a third project coming up and would not think of considering anyone else to work with.
I highly recommend Jon and Marty! They have it all and get the job done. You will be amazed!
joshmeschi
Relationship: Colleague
Project Date: April 2013
Project Price: more than $100,000
I have worked with Fiorovich Group many times over the past 15 years. They provide a design-build service that offers their clients a unique home that is borne out of function, artistry, and creativity. I am always excited to work with Fiorovich Group because I know the project will always be really fun and challenging.
suzylyons
Relationship: Client
Project Date: January 2014
Project Price: more than $100,000
The Fiorovich Group are a great design and contractor team. The design team is very creative with a lot of ideas and easy to work with. The builder is an excellent contractor with a good eye for detail and follow through. Their subs were great and excellent craftsmen. We highly recommend them for your remodel/building project.
michael210
Relationship: Client
Project Date: May 2006
Project Price: more than $100,000
It has been eight years since our home was completely remodeled by the Fiorovich Group and hardly a day goes by that we don’t feel extremely lucky to live here and to have benefited from the very special creative talents of Jon and Marty.
Bernd Lada Lucks
Relationship: I rented a home from the Fiorovich Group
Project Date: June 2013
I had the pleasure of living with my family in one of the homes built by the Fiorovich Group. The house’s design was much more suited for the pages of Architectural Digest than the rural Watsonville, combining modern elements with practical functionality, while successfully integrating the beauty of nature.
The kitchen is amazing in that it delivers an unbelievable amount of storage space in a surprisingly small footprint. The bathrooms have a sleek modern design that do not sacrifice the slightest amount of utility or functionality. The safety of the home, even with the long flight of concrete interior and the wooden deck stairs, is such that in the entire time here, our six-year-old has not suffered one single accident.
The house overall is ‘stupidly’ solid in the way that it is built, so much that when we tried to hang a ceramic sun on the outside of the house using a hammer drill with diamond concrete bit, we were unable to penetrate the stucco skin of the house.
What further surprises us is that even with amount of nature surrounding the house (roaches, vowels, opossums and skunks), we have not once seen any of these unwelcome guests in our house. Not even as much as mouse or rat droppings in the garage.
We certainly miss the Fiorovich home in Watsonville.
Kent Roofing Company
Relationship: Colleague
I have worked on several projects with Jon and Marty. I am always excited because I know the end result will be a product both breath-taking and photogenic. As a specialty contractor my work is limited to the the design…… With this design team there is no limits…….. This is what happens when you mix talent with hard work!
marybann
Relationship: Client
Project Date: June 2012
Project Price: $50,000 – $100,000
We used Jon and Marty for a kitchen remodel. It turned out better than I ever dreamed. Marty is creative and inventive, yet keeps the goals and personal style of the client closely in mind. Jon and his subcontractor did excellent work and came in on schedule and under budget. I’d been prepared for the project to be much more disruptive than it turned out to be – great experience!! Love my kitchen!! Mary
heidiwelch
Relationship: Client
Project Date: January 2004
Project Price: more than $100,000
The Fiorovich Group designed and built our beautiful home at Pajaro Dunes ten years ago. Their work is professional, transparent, high quality and on budget. Both Jon and Marty are knowledgeable about the special requirements of building in a sensitive ocean front location, and they worked extremely well with the homeowner’s association in meeting all of their additional requirements. The best part is that the Fiorovich Group has stayed with us over the long haul. For example, when we decided to add a home dehumidifier down the road, Jon took care of all of the arrangements. And whenever I have a question, he’s always there with a timely response. The Fiorovich Group is a company you can count on.
machandl
Relationship: Client
Project Date: March 2013
Project Price: more than $100,000
Marty designed and Jon built a complete reconstruction of our beach house. The design was creative, cost effective and respectful of all our goals. Jon’s execution was timely, high quality and cost effective. The aesthetics they brought to the job meant we made lots of sensible improvements along the way. Jon’s also followed up very well on minor items that always come after a major job. Simply put, first class all the way around.
garyransone
Relationship: Colleague
I have known Jon and his work for more than 25 years. He is one of the finest builders that I have ever known and this is based on many of his projects that I have seen over the years. I would not hesitate to give Jon a call if you have a project that you want done RIGHT.
Gary Ransone, Esq.
mikesamp
Relationship: Client
Project Date: September 2009
Project Price: more than $100,000
Jon and Marty did a fabulous job with our remodel. They listened well to our needs and ideas, came up with some innovative approaches and gave us the great result we were hoping for. We are extremely pleased with our ‘new’ home. We highly recommend the Fiorovich Group to anyone planning a home remodel.
It has been eight years since our home was completed and hardly a day goes by that we don’t feel extremely luck to live here and to have benefited from the very special creative talents of the Fiorovich Group.
We used Jon and Marty for a kitchen remodel. It turned out better than I ever dreamed. Marty is creative and inventive, yet keeps the goals and personal style of the client closely in mind. Jon and his subcontractor did excellent work and came in on schedule and under budget. I’d been prepared for the project to be much more disruptive than it turned out to be – great experience!! Love my kitchen!!
I worked with Jon (General Contractor) and Marty (architect) on a massive remodel of my home on the beach. They were a pleasure to work with, extremely knowledgable and creative and were incredibly attentive. They worried about time, cost and explored all options so that I was able to make informed trade off decisions. They took great pride in their work and now, almost 3 years after the completion of the job they still are available to help me in any way, no matter how big or small. They formed a true partnership with me and the end results was a beautiful home.
Our project was very complex and challenging ….. The project proceeded along at an excellent pace, and the two of them solved some challenging issues……. They were always a pleasure to work with, and extremely patient, as this was quite an endeavor for us. Our project came in on time, working around
We hired the Fiorovich Group to design and build our office.The design was amazingly fast and efficient – taking all our concerns, constraints and wishes into account. It was almost like they could read our minds. Construction was the normal melee with subcontractors coming and going, but Jon always did a great job of wrangling the suncontractors and wrestling the owners. He always answered calls and never ‘disappeared’ when things weren’t going perfectly. In the end we had a beautiful office for the promised budget – and you can’t ask for more than that. But we did get alot more. Almost impossible to believe these days.
I personally have not had the pleasure of building from scratch, and am only thinking now about remodeling. However, working for a property management company where owners have used the Fiorovich group, I know who I will call when the time comes. The craftsmanship and attention to detail is impeccable, not to mention the beautiful results.
Karol